The marketing asset featured a video sequence of a young girl standing in an urban parking lot with a Hindi film song playing loudly in the background. In the foreground of the frame, an unseen hand was shown offering the actor a tetrapack of Verka mango lassi, overlaid with a prominent digital text caption reading “How to kidnap me?” The sequence then depicted the girl hiding behind a tree before ultimately accepting the dairy beverage, a narrative arc that irate consumers immediately condemned as derogatory and dangerous.

In response to the mounting digital controversy, Milkfed Managing Director Rahul Gupta stated that senior executive leadership was not initially aware of the objectionable content being uploaded. While acknowledging that the video was an entirely unacceptable method to promote the cooperative’s dairy portfolio, Gupta revealed that Verka’s social media and promotional campaigns had been fully outsourced to an external marketing agency. He pledged that immediate remedial measures would be enforced across the state-owned enterprise to ensure similar lapses in corporate oversight do not happen again.

Following the internal review, senior cooperative officials confirmed that the controversial mango lassi advertisement was completely purged from all corporate social media channels. Milkfed has issued a formal letter of warning to the responsible third-party agency and implemented a strict new compliance framework. Moving forward, all promotional materials and public-facing media assets must receive official, written clearance from the General Manager of Marketing before publication to prevent unchecked uploads.