The shipment will be distributed across primary urban and commercial hubs in Bhutan, including Thimphu, Paro, Phuentsholing, and Wangdue. To serve both retail consumers and institutional buyers, the inaugural export comprises a wide range of product formats, including cups, family packs, cones, and gallon packs. The Agricultural and Processed Food Products Export Development Authority (APEDA) facilitated the trade deal by assisting with regulatory compliance, export documentation, and cross-border logistics coordination.

Union Commerce and Industry Minister Piyush Goyal welcomed the development as a “sweet milestone for India,” noting that expanding international market access for North Eastern value-added dairy products will directly enhance farmer livelihoods. Chief Minister Sarma emphasized that the export aligns with Assam’s goal of driving a localized “White Revolution,” supported by infrastructure upgrades such as the World Bank-funded APART project that expanded WAMUL’s processing capacity from 60,000 to 150,000 litres per day.

Produced using raw milk sourced through Purabi Dairy’s extensive village-level cooperative network, the initiative directly connects smallholder dairy producers with international consumer demand. Converting raw milk into high-margin frozen desserts at Purabi’s 60,000-litre-per-month ice cream plant allows the cooperative to capture greater value along the supply chain and secure sustainable returns for local farm families.