
Assembly announcement under Rule 110 raises cooperative baseline by ₹1 and state incentive to ₹5/L, supporting 3.16 lakh dairy farmers amid private competition.
In a major policy intervention aimed at supporting rural dairy livelihoods and reversing supply contraction within the state cooperative network, Tamil Nadu Chief Minister C. Joseph Vijay announced an increase in raw milk procurement prices from ₹38 to ₹41 per litre. Delivering a statement under Rule 110 in the Tamil Nadu Legislative Assembly, the Chief Minister confirmed that the revision combines a ₹1 per litre baseline increase paid by primary milk cooperative societies with an increase in the direct state government incentive from ₹3 to ₹5 per litre.
The fiscal commitment will require an estimated additional expenditure of ₹30 crore per month from the state exchequer, translating to an annual outgo of ₹360 crore (approximately $43 million USD). The price enhancement is structured to directly benefit more than 3.16 lakh registered milk producers who supply roughly 34 lakh (3.4 million) litres of raw milk daily across Tamil Nadu’s 8,800 primary village dairy cooperative societies. The state-owned cooperative brand, Aavin, markets approximately 31 lakh litres of drinking milk daily to urban consumers, directing remaining volumes into value-added processing.
Under the prior pricing baseline established in 2022, primary producers received a cooperative base rate of ₹35 per litre for cow milk meeting standard thresholds of 4.3 percent fat and 8.2 percent solids-not-fat (SNF), which reached an effective payout of ₹38 per litre when paired with the state’s ₹3 incentive. The revision to an effective ₹41 per litre floor is designed to offset sharp escalations in commercial cattle feed, fodder cultivation, and labor costs that have compressed farmgate dairy margins over recent seasons.
The timing of the procurement hike addresses growing competitive pressure from private dairy processors across southern procurement belts. Private dairies operating in western and southern Tamil Nadu have aggressively procured raw milk at ₹42 to ₹45 per litre, creating a price disparity that contributed to an intake deficit for Aavin. By narrowing this gap, the state administration aims to rebuild cooperative loyalty, incentivize higher delivery volumes, and discourage milk dilution or diversion.
While the price hike provides crucial income support for primary dairy producers, political opposition and farmer associations noted that elevated operating overhead warrants even deeper structural support. PMK leadership called for an additional increase to match private competitors paying up to ₹50 per litre. Balancing remunerative farmgate payouts with retail price controls remains a key challenge as Aavin works to protect cooperative market share and secure raw milk supplies across the state.
Source: The New Indian Express / The Hindu
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