Government deploys mobile laboratory vans, toll-free helplines, and thousands of portable kits to protect farmgate income and consumer health.
The government of Punjab, under the direction of Chief Minister Bhagwant Mann, has launched a highly organized anti-adulteration offensive to safeguard the purity of the regional milk pool. Introduced under the banner of the “Shudh Dudh, Tandarust Punjab” campaign, the state administration has established a dedicated toll-free helpline (1800-180-2202) and appointed an official nodal officer. This unified infrastructure is strategically designed to combat illicit milk tampering, streamline consumer feedback, and provide rapid, accessible guidance on raw milk quality metrics to stakeholders across the territory.
According to performance details shared by Punjab Animal Husbandry, Dairy Development and Fisheries Minister S. Gurmeet Singh Khudian, the state’s Dairy Development Department has already executed a high-volume testing blitz. Field teams successfully analyzed 6,000 individual milk samples across 160 specialized awareness camps since April 1, 2026. To bring robust testing capabilities directly to the farmgate and the consumer’s doorstep, the administration currently operates four specialized mobile laboratory vans and is actively preparing to deploy an additional five units into the field.
To augment this mobile network, routine, cost-free milk sample analysis is being made continuously available to the public from 9 am to 5 pm at all District Deputy Director’s offices across Punjab. Principal Secretary of Animal Husbandry, Dairy Development and Fisheries, Mr. Rahul Bhandari, confirmed that citizens can utilize these institutional offices to verify their daily dairy purchases without incurring any fees. For direct administrative support or specific inquiries regarding the quality drive, consumers and producers can directly contact State Nodal Officer Mandeep Singh via dedicated mobile or landline channels.
A vital pillar of this quality campaign relies on a localized technology transfer executed in close collaboration with the Guru Angad Dev Veterinary and Animal Sciences University in Ludhiana. The department has successfully procured and distributed 5,000 portable milk adulteration detection kits to various District Dairy Development Offices, alongside allocating 500 specialized kits to Veterinary Polyclinics and active awareness camp locations. This decentralized distribution strategy effectively empowers field inspectors and smallholders to conduct instant, autonomous testing, significantly reducing long turnaround dependencies on centralized laboratories.
These portable diagnostic kits enable rapid, on-the-spot screening of essential component parameters, allowing users to verify baseline fat, solids-not-fat (SNF), and total protein levels. Concurrently, the tools are configured to isolate six prevalent chemical contaminants, including hazardous substances such as urea, starch, and hydrogen peroxide. Minister Khudian emphasized that while adulterated volumes severely compromise public health, they also depress the market value and incomes of honest dairy farmers, making these instant tools and the accompanying statewide consumer awareness campaign absolutely critical to defending the integrity of the dairy supply chain.
Source: Babushahi
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