Rajasthan consumers face higher dairy prices as Saras increases rates for milk, buttermilk, and lassi products.
Saras Dairy is set to increase retail prices for milk and value-added dairy products in Jaipur and other parts of Rajasthan, according to the report. The revised pricing structure will affect products including packaged milk, buttermilk, and lassi, with the changes scheduled to take effect from the following evening.
The price hike reflects ongoing cost pressures across the dairy supply chain, including higher procurement costs, transportation expenses, feed prices, and operational overheads. Dairy cooperatives and processors in India have been under mounting pressure to balance farmer payments with retail affordability.
Consumers are expected to see revised rates across several popular Saras products, particularly during a period of strong seasonal demand for cooling dairy beverages such as buttermilk and lassi. Demand for these products typically rises during India’s intense summer months, when dairy-based drinks are widely consumed for hydration and nutrition.
The report also highlights the growing importance of value-added dairy products in cooperative business strategies. Beyond liquid milk sales, products like flavored beverages, curd, and lassi are becoming increasingly significant revenue drivers for Indian dairy companies seeking stronger margins and market expansion.
For the wider dairy industry, the adjustment illustrates how inflationary pressures continue to reshape pricing decisions in one of the world’s largest milk-producing markets. Analysts say Indian dairy cooperatives are navigating a delicate balance between supporting producer incomes, maintaining consumer demand, and protecting profitability in a volatile cost environment.
Source: Bhaskar English – Saras milk, buttermilk and lassi price hike in Jaipur
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