According to Nandish, manager of the Kudige milk dairy—operating under the Hassan Co-operative Milk Producers’ Societies Union Limited (HAMUL)—the facility collects and processes approximately 52,000 litres of raw milk daily from dairy producers across Kodagu. Prior to the November 1 revision, the entire volume was transferred and absorbed by the Hassan Milk Union. However, post-hike distribution has dropped to between 45,000 and 47,000 litres per day, resulting in a daily unsold surplus of 4,000 to 5,000 litres at the plant level.

The immediate drop in fluid sales stems from steep consumer price increases, which ranged from ₹6 to ₹12 per litre depending on the specific milk category and packaging format (with standard liquid milk rising by ₹8/L statewide). The sharp upward adjustment has altered household purchasing behavior:

• Frequency Reduction: Consumers who previously purchased milk on a daily basis have shifted to buying once every two to three days, while lower-income households have curtailed discretionary purchases entirely.