According to structural metrics presented by the political leadership, the state-backed cooperative has allegedly slashed its total daily milk supply by approximately 7 percent across the metropolitan area. While Aavin’s current distribution network channels around 14.5 lakh litres of milk per day into Chennai and neighboring zones, the city’s active daily consumer demand is estimated at 15.5 lakh litres. This critical variance leaves a substantial deficit of one lakh litres per day, creating significant procurement friction in one of the country’s densest urban dairy markets.

Despite the presence and active marketing campaigns of private dairy enterprises, regional consumers maintain a strict baseline preference for state-run cooperative goods, primarily due to cost efficiency and historical brand equity. A major focal point of this localized product demand is Aavin’s highly popular “Green Magic” milk variant, which currently retails at a heavily accessible price of Rs 44 per litre and Rs 22 for a standard half-litre pouch. However, the ongoing supply chain disruption has hit this specific component of the municipal food supply disproportionately hard.

Veerapandian explicitly alleged that the daily distribution volumes of the Green Magic milk variant have been aggressively cut by nearly 30 percent, forcing vulnerable domestic households to switch to expensive private commercial brands. The opposition leader warned that this targeted supply shortage not only severely inconveniences daily metropolitan consumers but also threatens to permanently shrink Aavin’s competitive market share over the long term. If left unresolved, the persistent distribution deficit could fundamentally destabilize the financial security of the cooperative’s extensive network of independent milk distributors.