The association cited sharp, compounding inflationary pressures across essential dairy inputs, particularly concentrated cattle feed (khal and binola), dry fodder (toori), and rising road transport expenses driven by elevated fuel costs. Farmers maintained that the current base procurement prices fail to reflect the realistic cost of milk production and animal maintenance, creating severe cash-flow constraints for smallholder and commercial producers alike.

The formal push for higher cooperative procurement rates coincides with a grassroots village-level pricing campaign spreading across rural Haryana. Originating in Rajthal village within Narnaund (Hisar district), local dairy farmers passed collective resolutions to raise direct farmgate selling rates to ₹100 per kg for buffalo milk and ₹80 per kg for cow milk, alongside proposed price hikes of ₹500 to ₹1,500–₹2,000 per kg for traditional desi ghee.

Similar collective price agreements have been adopted across neighboring villages in Kaithal, Jind, and Kurukshetra districts. In villages such as Dhanauri (Kaithal) and Sirsa Kheri (Jind), farmers resolved to implement the ₹100-per-kg rate, with some village committees even establishing local penalties—such as a ₹5,100 fine—for producers who sell below the agreed floor rate. In typical regional trade, buffalo milk previously fetched ₹70–₹80 per kg, while cow milk traded between ₹50–₹60 per kg.