eDairyMarket, the global B2B e-commerce platform for the dairy industry belonging to the DairyCorp group, took a decisive step in its trajectory by migrating its operations to a completely new technological infrastructure. This is not a new player in the market, but rather the evolution of a well-established site that has been operating for over ten years and has now fundamentally replaced its old operational base to meet the growth in global demand.
The upgrade moved the entire operation to a modern, agile, and high-performance environment: 2,732 user accounts, 112 active stores, the complete product catalog, and more than 2,600 subscribers.
The development, data migration, and infrastructure architecture process was carried out by Codirity, DairyCorp’s technology partner, with the direct participation of its partners and founders, Juan Cruz and Bruno Maurino, along with the crucial support of Macarena Britos as Quality Assurance (QA) Engineer, who guided the team, ensuring quality standards and functional stability at every stage. The process lasted six months and was executed live, keeping the previous platform fully operational as a contingency plan without interrupting business operations at any time.
“It wasn’t about redesigning the website’s facade, but about rebuilding the operational foundation upon which our business operates,” emphasizes Juan Cruz Maurino, partner and founder of Codirity.
For the buyer: precision, transparency, and agility
The most visible change for the buyer is in the browsing and product discovery experience within the existing catalog:
- Advanced technical filters: search by category, brand, specifications, and price, allowing users to save and share searches via direct links. For example, you can filter for skimmed milk powder or whey protein concentrate (WPC) and send that same URL to a colleague so they see the exact same results.
- Organized categories: The catalog categories range from dairy commodities and specialty ingredients to commercial supplies, services, and industrial equipment.
- Enriched product listings: Transparent seller identification (official stores or individual sellers), accessible technical documentation, videos, integrated Incoterms, and related product recommendations.
- Dynamic favorites: Save offers of interest even before logging in.
For sellers: Self-management, reach, and automated contracts
For both existing sellers and new users, the major innovation is the introduction of self-management: Any registered user can become a seller and create their own listings independently, moving beyond the previous system where each listing required prior manual approval.
- Intuitive publishing assistant: The new product publishing section includes drag-and-drop image uploads, marketing attachments, video, and standardized fields for payment and financing terms.
- Dashboards for official stores: The more than 100 official stores have a centralized control panel to manage their profile, catalog, sales, and performance metrics.
- Traceability and automated contracts: Each completed transaction automatically generates a formal commercial contract, downloadable as a PDF, and notifies both parties via email, providing the legal security that the B2B dairy trade requires.
Security and quality audit of the environment
As part of the infrastructure upgrade, the new platform underwent an independent security audit—conducted in close collaboration with the team’s QA engineering—before being made available to live users.
The review allowed for the proactive identification and correction of critical vulnerabilities before launch: unauthorized access to third-party profiles was blocked, the database was cleaned by removing access to more than 1,100 inactive or deactivated accounts from the previous system, and session data was removed from analytics reports to protect browsing privacy.
In parallel, the infrastructure was migrated from shared servers to a dedicated, isolated, and scalable production environment. To preserve the organic ranking accumulated over more than a decade of operations, all web addresses from the original site were retained through structural redirects. “The goal was to provide the industry with a robust, agile platform capable of scaling to the volume that the global market demands today, while maintaining service continuity for all our clients,” concludes Bruno Maurino, partner and founder of Codirity.
The software development, data migration, infrastructure architecture, and security audit of the new eDairyMarket were carried out by Codirity under the leadership of its partners and founders Juan Cruz and Bruno Maurino, along with Macarena Britos in the role of Quality Assurance Engineer.
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