Architected to meet the intense metabolic demands of high-yielding dairy cattle lineages—specifically Holstein Friesian, Jersey, and exotic Gir cattle crossbreds—Purabi Dana Supreme strictly complies with the rigorous Bureau of Indian Standards (BIS) Type-I quality benchmarks. The premium formulation is chemically characterized by enhanced ratios of crude protein and crude fat compared to standard local feed alternatives. It is further fortified with a precise matrix of essential vitamins and minerals designed to optimize rumen health, enhance structural animal welfare, and drive visible gains in average daily milk production.

To accelerate the widespread adaptation of modern, scientific animal nutrition across the region, WAMUL is deploying a targeted subsidy framework. The high-performance feed is being made accessible at a subsidized price tier exclusively to registered cooperative dairy farmers, actively mitigating the rising baseline input costs that frequently squeeze smallholder margins. To maximize the field-level impact of the launch, the cooperative concurrently managed a free Animal Health Check-up Camp, leveraging its internal network of veterinary experts to distribute free medicines and deliver practical herd-management counsel directly to local farming communities.

This product launch highlights the extensive industrial processing and supply-chain capabilities of WAMUL, which has operated under the direct management of India’s National Dairy Development Board (NDDB) since its foundational establishment in 1976 under the historic Operation Flood Programme. Approved by the Food Safety and Standards Authority of India (FSSAI), the cooperative processes approximately 1.5 lakh litres of fluid milk per single day at its fully automated liquid milk plant in Panjabari, Guwahati. Its dedicated cattle feed manufacturing infrastructure located in Changsari, Kamrup, commands a robust production capacity of 50 metric tonnes of cattle feed per day, seamlessly integrated alongside a 25 metric tonnes per day bypass protein processing plant and a 12 metric tonnes per day specialized mineral mixture unit.