SAIL and NDDB renew initiative to expand dairy access and improve child nutrition in India.
SAIL Rourkela has renewed its partnership with the National Dairy Development Board (NDDB) to continue its “Gift Milk Programme,” aimed at improving nutrition among school children. The initiative focuses on providing regular milk supply to students, reinforcing dairy’s role in addressing nutritional gaps.
The programme targets children in government schools, where access to high-quality protein and essential nutrients is often limited. By incorporating milk into daily diets, the initiative seeks to support physical development, health outcomes, and overall well-being.
The collaboration highlights the role of public-private partnerships in strengthening food security and nutrition through dairy. NDDB’s involvement ensures supply chain coordination and quality standards, while SAIL’s support enables consistent program delivery.
From a dairy sector perspective, such initiatives also contribute to demand creation and market development. By promoting milk consumption at an early age, programmes like this can help build long-term consumption habits and expand domestic dairy markets.
Looking ahead, the continuation of the programme underscores the importance of integrating nutrition, social responsibility, and dairy development strategies. For the industry, it represents a model where social impact and market growth objectives align within broader agribusiness frameworks.
Source: PSU Connect – https://www.psuconnect.in/corporate-social-responsibility/sail-rourkela-renews-gift-milk-programme-with-nddb-for-school-children
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