Donkey milk is selling for up to ₹6,667/Litre in Hyderabad. Farmers are migrating to the city to meet the surging demand for this traditional pediatric remedy.
INDIA'S NEW WHITE GOLD Donkey Milk Sells For
While donkey milk may offer certain nutrients, medical experts stress that it cannot replace breast milk, which remains the most important food for infants. (Getty Images)

, , .

The demand for donkey is surging in , , where it is being sold at an extraordinary price point of around . This premium price, which translates to approximately , positions it as a specialty item far exceeding the cost of conventional cow or goat . This rising urban trend is largely driven by migration from rural areas where the consumption of this product has long been a part of folk medicine and tradition, creating a significant commercial opportunity for livestock farmers. The core consumer demographic for this high-priced specialty is parents seeking remedies for their children. Traditional wisdom dictates that donkey milk offers therapeutic benefits for pediatric respiratory and digestive ailments, including , , and . Farmers like from confirm that children are the primary target market, despite the lack of scientific validation for these claimed medicinal properties. This strong belief system sustains a profitable, door-to-door distribution network that bypasses conventional dairy supply chains.

The economic model supporting this niche agribusiness is highly adaptive to the urban environment. Traditional farmers, such as from , have adapted their operations by maintaining small herds of around and employing staff for mobile sales across working-class neighborhoods. Furthermore, a rental business model has emerged where entrepreneurs lease donkeys to farm laborers for approximately . This system provides employment while expanding market reach without requiring substantial capital investment from every seller, demonstrating remarkable entrepreneurial flexibility.

The production of donkey is limited, contributing to its premium valuation. A donkey typically produces only about one . Farmers emphasize maintaining a specialized diet and, crucially, milking the animals in front of the customers to ensure product authenticity and quality perception. This focus on transparency and on-the-spot service is vital for consumer trust in an unregulated market. The growth has been so rapid that suburban donkey farms, focused solely on milk production rather than traditional load-bearing work, are now scaling up operations to house as many as .

Ultimately, the burgeoning donkey milk market is a microcosm of the evolving relationship between tradition, consumer health beliefs, and entrepreneurial . While the business success underscores the potential for alternative dairy to thrive, especially in the context of urban migration, the absence of regulatory oversight and scientific validation for the claims raises important questions for food and consumer protection within this specialized .

Source: .

You can now read the most important #news on #eDairyNews #Whatsapp channels!!!

🇮🇳 eDairy News ÍNDIA: https://whatsapp.com/channel/0029VaPidCcGpLHImBQk6x1F

You may be interested in

Related
notes

BUY & SELL DAIRY PRODUCTOS IN

Featured

Join to

Most Read