Amul has come up with a new cheese called ‘sharam’. Wait, hold your horses and scroll ahead.
Amul, the dairy giant known for its buttery spreads and creamy cheeses, has ‘launched’ its latest product – a cheese called ‘sharam’. Before you rush to update your grocery list, let’s set the record straight: ‘Sharam’ cheese doesn’t exist outside the realm of AI-generated images and cheeky internet banter.
The concept plays on the popular desi phrase “sharam naam ki cheez nahi hai (not having any shame)” often wielded by exasperated mothers scolding their children for waking up at 11 am instead of 7 in the morning or committing other such ‘atrocities’. In a whimsical twist, this phrase has been personified into an imaginary cheese, sparking a flurry of jokes and memes across social media platforms.
Take a look at the post:
While Sharam cheese is just a figment of digital creativity, the buzz it created is very real. And we certainly wouldn’t mind having some ‘sharam’ in our fridge.
