Competitively priced at Rs 40 per 500 ml packet, the product is targeted at the calorie-conscious, young children and those who have dietary restrictions, the company said in a release here on Wednesday. Sid’s Farm Founder Dr. Kishore Indukuri, an IIT Kharagpur and University of Massachusetts Alumni, said we have introduced the Double Toned variant of A2 Buffalo Milk that our customers can enjoy without worrying too much about the calorie count in their favourite drink. This double toned buffalo milk is the first in the line of many product innovations that Sid’s Farm is poised to bring about in the coming months. Sid’s Farm puts great emphasis on quality, the milk is further fortified to ensure higher nutritional benefits, he said. Apart from physical outlets and shops, the double toned A2 buffalo milk will also be available for order and home delivery on Sid’s Farm app, he added. The firm also has plans to tap in the customer base of leading large format retail outlets across the city to market the product. Spread over more than 4 acres of land, Sid’s Farm today has a 4000 sq ft milk processing facility along with a model dairy farm. The milk and milk product based business entity is aiming for 10 percent of the Hyderabad market by 2025 using quality milk and well researched milk based products as a healthy alternative, he added. UNI KNR SHK2259