It all began with a craving—one so specific, only a melt-in-your-mouth Burrata or a rich, decadent spoonful of mascarpone could cure it.
But in India, such indulgences were elusive—imported, overpriced, and anything but fresh. That gaping void in the dairy aisle sparked something bigger than a culinary whim. It ignited a movement. In 2018, Cremeitalia was born, the brainchild of Prateek Mittal and Rajas Dhote—two dreamers armed with passion, precision, and a vision to revolutionize Indian dairy forever.
This Isn’t Just Cheese. It’s a Full-Blown Dairy Disruption
Cremeitalia isn’t just another cheese brand trying to cash in on a trend. It’s on a mission to transform how India thinks, eats, and shops dairy. Nestled in the premium cheese segment, the brand has struck a chord with new-age Indian consumers hungry for cleaner, fresher, and more authentic food. And in this rapidly changing food landscape, timing couldn’t have been more perfect.
“India’s dairy sector is in flux,” says Prateek Mittal, Co-Founder and CEO of Cremeitalia. “Consumers are shifting gears—moving away from overly processed products and leaning toward fresh, natural alternatives. It’s the perfect storm for brands like ours to thrive.”
Blending time-honored Italian cheesemaking traditions with an Indian twist, Cremeitalia has managed to do what few dared to attempt—bring gourmet authenticity into the everyday Indian kitchen. From a handful of niche stores to dominating retail shelves and HoReCa menus alike, the journey has been nothing short of explosive.
Rs 18 Crore and a Whole Lot of Ambition
In what could only be described as a game-changing move, Cremeitalia recently secured a whopping Rs 18 crore (roughly $2.1 million) from the powerhouse Amit Jatia and BL Taparia Family Offices. And they’re not letting this capital sit idle.
The infusion is set to turbocharge Cremeitalia’s footprint—spanning Tier I, II, and even Tier III cities—while simultaneously beefing up their R&D, tech backbone, and team strength.
“The funding isn’t just fuel—it’s our blueprint for building a future-ready, innovation-led dairy brand,” says Prateek.
Real Cheese. No Shortcuts. No Compromises
What sets Cremeitalia apart in a sea of processed lookalikes? Simple: authenticity. While others settle for shortcuts and additives, Cremeitalia crafts its cheeses the traditional way—locally, fresh, and with zero compromise on quality.
“Our top-selling stars? Burrata, Natural Cream Cheese, Bocconcini, and Mascarpone,” Prateek shares. “While SKUs may differ by market and retail partner, each one speaks the same language—purity, taste, and craftsmanship.”
Its product range is crafted for everyone—from the home cook experimenting with Caprese salads to chefs plating fine-dining experiences. The versatility? Unmatched. The freshness? Unrivalled.
Premium Cheese Without the Snooty Price Tag
Sure, it’s premium—but it’s not out of reach. Cremeitalia’s products are priced between Rs 200 to Rs 450, depending on the type and variant, offering a sweet spot between quality and value.
“This price isn’t just for the cheese,” Prateek points out. “It reflects the entire process—from responsibly sourced ingredients to a cold chain that keeps our products fresh till the last bite.”
And despite growing competition, Cremeitalia’s sharp focus on taste, consistency, and customer experience continues to build a loyal following.
Doubling Down: The Two-Year Blitz
The brand isn’t just looking to grow—it’s planning to double in size, year after year. That’s right. A 100% year-on-year growth target is set for the next two years, after which Cremeitalia expects to stabilize at a healthy 30–40% annual growth rate.
“As India gets more adventurous with its palate, we’re ready to meet that demand head-on. Cremeitalia is here to lead the gourmet charge—one fresh cheese at a time,” says Prateek.
Scaling Fast Innovating Faster
What’s next? More cities. More SKUs. More chefs hooked. And perhaps most importantly—more consumers educated on what real cheese should taste like.
A major component of the strategy lies in awareness. From digital campaigns and tasting activations to chef collaborations and HoReCa partnerships, Cremeitalia is leaving no stone unturned in making fresh cheese mainstream in India.
With supply chain optimizations in full swing and a razor-sharp R&D focus, Cremeitalia isn’t just playing the game—it’s rewriting the rules.
You can now read the most important #news on #eDairyNews #Whatsapp channels!!!
🇮🇳 eDairy News ÍNDIA: https://whatsapp.com/channel/0029VaPidCcGpLHImBQk6x1F
