The statement comes amid increasing global scrutiny of animal welfare in dairy production, particularly from plant-based and vegan advocates. In response, the company highlighted that many Indian dairy systems operate on small-scale, integrated farm models where livestock are closely managed and valued as part of the farming ecosystem.

According to the founder, indigenous practices prioritize animal well-being, with farmers maintaining strong relationships with their livestock. This contrasts with perceptions of industrialized dairy systems, positioning Indian dairy as more ethical and culturally embedded.

The discussion also touches on broader consumer trends, including the rise of plant-based alternatives and shifting dietary preferences. While acknowledging these changes, the company maintains that dairy continues to play a vital nutritional and economic role, particularly in rural livelihoods and traditional diets.