The primary objective of this monthly competition transcends mere prize distribution; it is a strategic mission to identify, reward, and actively propagate best practices in livestock management. By creating a platform for healthy competition, the government aims for a significant qualitative improvement in Punjab’s livestock. This holistic approach is crucial for dairy manufacturers and analysts, as it signals a state-led effort to standardize and improve the quality and consistency of raw milk supply across a major milk-producing region.

To ensure participation focuses on high-yielding breeds, the department has set strict minimum milking criteria across various categories. Specifically, Murrah and Murrah Graded Breed Buffaloes must achieve $16\text{ kg}$ or above, while Nili Ravi and Nili Ravi Graded Breed Buffaloes must produce $14\text{ kg}$ or more. For indigenous breeds, including Sahiwal and other cows, the benchmark is set at $12\text{ kg}$ or above. This focus on verifiable production data encourages farmers to invest in better genetics and superior feeding practices.

The initiative is closely aligned with the broader vision of the Chief Minister, Bhagwant Singh Mann, to empower farmers and promote allied agricultural activities for sustainable economic growth. By rewarding dairy farmers who rear high-yielding animals, the competition directly contributes to increased farm income and improves the genetic pool of the state’s milch animals. The emphasis is on building a better genetics foundation to support the future scalability and efficiency of the region’s dairy operations.