The company’s comprehensive product portfolio encompasses A2 Bilona Ghee, A2 Dahi, flavored milks, Himalayan Badri Tulsi Honey, cold-pressed oils, and water-milled Atta, all sourced from DNA-tested Desi Gir cows maintained on farms where animals receive lifelong protection. Haribol’s pioneering cow welfare model in Paliyad, Gujarat, tracks over 5,000 cows for comprehensive lifelong care and earned recognition from the World Economic Forum in its 2024 ‘Faith in Action’ report as a global benchmark in environment and sustainability practices within agricultural systems.

CEO Pushkarna highlighted the transformative impact of Prime Minister Narendra Modi’s GST reduction announcement, characterizing it as a “game-changer” that reduces tax barriers on essential dairy products like ghee, making premium Satvik and Ahimsa products accessible to more households during festive seasons. This regulatory reform addresses cost barriers while accelerating consumer adoption of ethical, high-quality dairy alternatives that support both family nutrition and agricultural sustainability. The policy change particularly benefits premium dairy segments that traditionally faced price premiums due to specialized production methods.

Strategic expansion initiatives under ‘Haribol 2.0’ include millet-based innovations responding to global superfood demand, AI and IoT integration for enhanced traceability and quality optimization, and Ayurveda-inspired wellness solutions combining traditional formulations with modern agro-ecological practices. Recent collaborations with US-based Bankai Ventures introduce blockchain technology for supply chain transparency, while partnerships with ISKCON Mayapur advance cow protection through IoT ecosystems that enable real-time health monitoring and transparent sourcing through the ‘Know Your Milk’ campaign.