The price reduction initiative encompasses critical daily-use dairy products, delivering substantial savings that will immediately impact household budgets. Ghee prices have been slashed by ₹30-35 per kilogram, paneer costs have been reduced by ₹15 per kilogram, while table butter and unsalted butter have also received significant price cuts alongside milk and ice cream. These targeted reductions will provide direct economic relief to consumers while maintaining access to high-quality, pure dairy products that meet nutritional standards across all income segments.

The timing of this dairy price reduction strategy addresses the mounting pressure of inflation on household budgets, particularly benefiting poor and middle-class families who allocate substantial portions of their income to essential food items. Chief Minister Mann’s administration anticipates that improved affordability will enhance nutritional access while stimulating increased demand and sales volumes, creating a positive economic cycle that strengthens Punjab’s overall economic position through enhanced consumer purchasing power and market activity.

This consumer-focused initiative simultaneously delivers strategic benefits to Punjab’s dairy farming community, as increased Verka product sales volumes are expected to directly boost farmers’ incomes and strengthen cooperative institutions throughout the state. The policy represents a carefully balanced approach that protects both citizen and farmer interests, reinforcing Punjab’s cooperative dairy model while demonstrating how government intervention can create win-win scenarios that support agricultural producers without compromising consumer affordability.