A key part of Milkfed’s strategy is its unwavering support for the dairy industry and its producers. The cooperative has deployed makeshift carriers and boats to ensure that milk collection from flooded villages remains uninterrupted. This initiative is crucial for farmers, as it helps to safeguard their income and prevents the spoilage of milk. Furthermore, Milkfed is providing cattle feed and bran to stranded livestock at subsidized rates, and has requested a ₹50 crore grant from the NDDB to distribute it for free, protecting the very foundation of the food supply chain.

The cooperative’s efforts extend well beyond its core business. Working in close coordination with district administrations, Milkfed is supplying essential human relief items. They are providing fresh milk, skimmed milk powder, and dairy whitener to those who have been displaced. The organization has also pledged to distribute 15,000 food kits to families stranded in flood-affected areas, with distribution already underway to remote villages and relief camps.

This rapid, coordinated response is a powerful case study for dairy economics and disaster management. Milkfed’s ability to pivot from a commercial enterprise to a humanitarian aid provider in the face of an unprecedented challenge is a testament to the strength and flexibility of its cooperative structure. The organization is leveraging its established logistical network and local presence to deliver aid quickly and effectively, ensuring both people and animals receive the support they need.