The 20th edition of the awards — the first held outside London at the Osaka City Museum of Fine Arts in Japan — saw over 1,092 brands from 66 countries nominated, with fewer than 100 emerging as winners across Global, Regional and National tiers. Among this elite group, Yakult was distinguished as a Global Tier winner in the dairy products category, joining other major global brands recognised for their consumer appeal and brand excellence.

This latest accolade continues a longstanding trend of recognition for Yakult, which has previously received World Branding Awards in the Global category — underscoring the brand’s enduring global presence and reputation in probiotics and dairy-linked health products. The award reflects Yakult’s success in building strong brand trust and loyalty across diverse markets through consistent quality and consumer engagement.

The World Branding Awards are widely regarded as a benchmark for brand strength because they combine consumer voting (with tens of thousands participating worldwide) with market research and brand valuation. Winning brands are seen as exemplars of emotional resonance and market relevance — critical factors in competitive food and beverage sectors where consumer perception directly influences growth and export potential.