Danone has begun to source more whey from Asia including China, India, and Southeast Asia, to cut costs but analysts predict this will antagonize European suppliers.
Danone products
Danone products

The dairy giant has mostly depended on Europe for raw resources, but price inflation brought on by the Covid-19 outbreak and the Ukraine conflict has increased costs.

According to the company’s COO, Vikram Agarwal, they had already expanded their commodity base into Asian markets before the Ukraine war. Consequently, supply risks and rising costs in Europe have made this even more relevant.

In addition to whey, Agarwal noted that Danone now purchases aluminum, plastic, paper packaging, and components like maltodextrin from regions outside of Europe.

Analysts believe the decision to source whey will particularly strain Danone’s ties to European dairy producers. Whey is a crucial component of infant formula and geriatric nutrition products.

In order to combat supply disruptions and price increases, Danone is also altering recipes and formulations.

Malabar Milma has announced Rs 15 crore for additional milk procured and fodder subsidies for dairy farmers, as approved in a recent meeting of the Malabar Region Union Governing Council.

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