“Cow rearers believe that the new programme is bringing Mahalakshmi to their houses,” said Dr Bharath, Joint Director (JD) of the Kamareddy district Animal Husbandry department. In rural areas, people believe that owning a cow is beneficial as it provides milk to sell and earn money. However, if the cow gives birth to a male calf, they feel burdened. To increase cow birth rate, they selected 10 villages under different mandals in the district and examined 500 cows. They have provided sex-sorted semen for 160 cows and achieved a success rate of 94% .

The selected villages are Yerrapahad (Yerrapahad), Kondapur (Rajampet), Lingampally (Sadashivanagr), Chinnamallareddy (Narsannapally), Yellampet (Machareddy), Mothe (Yerrapahad), Thippapur (Bhiknoor), Koyyagutta (Banswada), Mamdapur (Mamdapur), and Karadpally (Yerrapahad). As of now, 133 cows have given birth to females and eight to males.

The officials plan to implement the artificial insemination programme using special equipment provided by organisations like Andhra Labs. The department spent Rs 2,000 on each cow under the pilot project. Once the cows become eligible for reproduction, the officials provide sex-sorted semen to them, and within 15 days, they conceive and give birth after nine months.