At the launch event, Sudhir Kamrekar, Executive Director of Warna Dairy, reiterated that the brand’s success has been built on a direct and transparent sourcing model, procuring pure milk directly from farmers across multiple villages in the state. This village-centric procurement is credited with strengthening consumer confidence in both traditional products and the newly introduced ice creams.

Quality assurance remains a cornerstone of Warna Dairy’s strategy. Kamrekar underscored that the business has never compromised on quality or engaged in adulteration, a message that resonates amid heightened consumer focus on milk purity and transparent dairy supply chains. The company also sources milk from its own well-maintained herds of cows and buffaloes, cared for through scientific and ethical practices.

The new ice cream range will be distributed through Warna’s existing network of partners, with an emphasis on leveraging distribution channels to compete effectively in a crowded market. Distributors were recognised at the launch for their contributions, highlighting the role of sales partners in scaling new dairy offerings.