Dairy farmers | This dairy-tech startup has created a step counter for cows

The wearables market skyrocketed over the last three years, and consumers are projected to spend nearly a $100 billion on devices ranging from smartwatches to smart patches in 2022.

Edited by: Autora1
CNN
Rebecca Cairns

Now, one tech startup wants to take wearables to another market: cows.

Bangalore-based Stellapps is a farm-to-consumer digital platform that uses technology to track milk on its journey through the supply chain.

“We have a device which is like a Fitbit for cattle,” says Ranjith Mukundan, co-founder and CEO of Stellapps. The company’s “mooON” device “goes around the animal’s leg, and [tracks] their activity levels,” he says.

When cows are sick, they move less, and when they are ovulating, they move more, says Mukundan. Stellapps combines information from the step trackers with data that farmers and vets enter into a smartphone app, which issues reminders for routine protocols such as vaccinations and artificial insemination. Healthier cows produce more milk, and by tracking and better

managing their animals, farmers can increase yields, says Mukundan.

But Stellapps isn’t just creating step counters: the mooON device is one small part of a much bigger initiative to transform the world’s largest dairy industry with smart tech.

Farmers bring milk to village collection centers where it is weighed, analyzed and priced. This is also where farmers receive payment for their milk.

Digitizing dairy

Founded in 2011, Stellapps’ technology is currently used by nearly three million dairy farmers across 36,000 villages in India, accounting for over 13.5 million liters of milk daily, according to Mukundan.

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