The Taiwan Ministry of Agriculture reported that locally produced milk still commands an 88.6 % share of the domestic market, and that stable annual production of around 430,000 tonnes contributes to healthy profitability among local dairy farmers. Officials argued that coordinated government-industry initiatives have bolstered resilience against international competition.

In terms of import volumes, New Zealand continues as the dominant foreign supplier, accounting for nearly half of the 239,153 tonnes of dairy products imported into Taiwan last year. The United States ranked second with more than 47,000 tonnes imported. Despite US exports entering duty-free under the new agreement, industry voices believe this will have limited impact in consumer markets.

A key competitive edge for local milk is branding: Taiwanese law reserves the label “fresh milk” exclusively for domestically produced product, a designation highly valued by local shoppers. From July 2026, the Agriculture Ministry plans to ban imported milk from being labeled as “fresh milk”, reinforcing differentiation and helping local producers maintain premium positioning.