Under the revised pricing structure, a 1-litre packet of Sudha Healthy milk now retails at ₹55 (up from ₹53), while the 500 ml pack has been adjusted to ₹28, reflecting the broad application of the price rise across volume segments. Premium categories also saw increases: Sudha Shakti milk is now ₹61 per litre, and the Gold variant has moved to ₹67 per litre. Larger multi-litre packs of both Healthy and Shakti products were similarly repriced upwards.

Sudha officials cited rising input costs — including raw milk procurement, packaging materials and transportation — as the primary driver of the price adjustment. These pressures mirror wider trends in dairy input inflation affecting processors and cooperatives nationwide, forcing them to recalibrate retail tariffs to maintain operations while balancing farmer returns and cost recovery.

The timing of the increase — on the eve of one of India’s busiest periods for milk consumption and dairy product use — has drawn attention from economists and consumer groups, who note that such adjustments often reflect broader inflationary trends in essential commodities and can add pressure to household budgets at a culturally significant moment. This mirrors similar moves by private dairies in other Indian states in response to procurement cost spikes.