New saffron-almond milk variant targets dairy beverage growth in urban & rural India.
Indian beverage major Parle Agro has strategically expanded its dairy segment with the launch of Smoodh Kesar Badam, a ready-to-drink flavoured milk that blends creamy milk with almond (badam) and saffron (kesar) — a flavour deeply rooted in Indian taste culture. The launch strengthens the company’s foothold in the growing flavoured milk and dairy beverage market by introducing a taste profile that resonates with local consumption preferences.
Priced competitively at ₹10 for 80 ml and ₹20 for 150 ml packs, Smoodh Kesar Badam is positioned for everyday consumption across diverse consumer segments, from youth to families. Parle Agro’s leadership highlights the product’s affordability and accessibility as key drivers for adoption in both urban and rural markets as well as through general trade, modern retail, and digital channels.
The launch reflects Parle Agro’s broader strategy to innovate within the dairy drinks category, building on Smoodh’s existing lineup that includes Chocolate, Chocolate Hazelnut, and Toffee Caramel variants. The addition of a culturally familiar flavour like Kesar Badam underscores the brand’s intent to balance tradition with contemporary ready-to-drink convenience.
To drive awareness and trials, the company is supporting the rollout with a multi-channel marketing campaign — spanning out-of-home advertising, digital and social media activations, influencer collaborations, and enhanced in-store visibility. These efforts are intended to position Smoodh Kesar Badam as both a premium yet mass-market dairy beverage and a standout choice within a highly competitive space.
Industry observers see this launch as part of Parle Agro’s ongoing push to consolidate Smoodh as a key player in India’s dairy beverage sector, tapping into rising demand for convenient and indulgent milk-based drinks. With its expanded portfolio and strong market push, the brand is well-placed to capture incremental share in a category increasingly influenced by local flavour preferences and evolving consumer lifestyles.
Source: FNB News – https://www.fnbnews.com/Top-News/parle-agro-expands-smoodh-portfolio-with-launch-of-kesar-badam-variant-86091
You can now read the most important #news on #eDairyNews #Whatsapp channels!!!
🇮🇳 eDairy News ÍNDIA: https://whatsapp.com/channel/0029VaPidCcGpLHImBQk6x1F
