A new report praises an Indian milk plant for its commitment to both product quality and farmer livelihood.
In a recent and significant development for the agribusiness sector in India, the Ballabhgarh Vita Milk Plant has been lauded by the Haryana Human Rights Commission (HHRC). The commission’s visit underscored the plant’s exemplary cooperative model, which has successfully balanced high-quality product manufacturing with crucial support for farmers. This recognition serves as a powerful case study for the global dairy industry, demonstrating how a commitment to ethical and operational excellence can lead to positive outcomes for all stakeholders.
A key focus of the HHRC’s commendation was the plant’s dedication to promoting animal husbandry and directly enhancing the incomes of local farmers. According to the article, the plant procures over one lakh litres of milk daily from a network of cooperative societies. This direct-to-farm procurement model ensures that producers receive fair prices and prompt payments, addressing a fundamental concern in dairy economics and providing a stable foundation for rural livelihoods.
The report also highlights the plant’s stringent quality control measures. In addition to being a certified Quality Mark holder from the National Dairy Development Board (NDDB), the facility boasts IS 9005 and IS 22000 certifications. Officials at the plant emphasized that this rigorous, direct-from-farm procurement process is essential for countering public misconceptions about the food supply chain and for ensuring that consumers receive safe, high-quality dairy products.
Beyond its direct business operations, the plant plays a crucial role in the wider food system. The article notes that in addition to producing its own Vita brand products like ghee, paneer, and curd, the plant supplies a substantial 50,000 litres of milk daily to the Delhi Milk Scheme. This dual role as both a cooperative and a key supplier for a major public program highlights its strategic importance in securing the food supply chain for a large urban population.
Ultimately, the praise from the human rights commission reinforces the notion that a business model rooted in ethical practices and a strong sense of social responsibility can also be highly successful. The Vita milk plant’s achievements demonstrate that investing in farmers and prioritizing consumer safety are not just good for public relations; they are cornerstones of a resilient and sustainable dairy industry, serving as an inspiring example for other players in the international agribusiness community.
Source: Hindustan Times, “Vita milk plant praised for quality, farmer support by Hry Human Right Commission”
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