Bringing nutritious delight to hundreds of visitors and officials at the Janata Bhawan in Dispur, Northeast India’s largest dairy cooperative, Purabi opened a prefabricated milk booth at the entrance of Janata Bhawan on December 18.
Additional chief secretary B Kalyan Chakravarthy inaugurated the milk booth in the presence of several dignitaries.
The milk booth outside Janata Bhawan will cater to the general public, especially the visitors and officials, who can now get fresh milk and dairy products, including lassi, flavoured milk, ice-cream, curd, fresh cream, ghee, paneer, etc right at the heart of Dispur.
Commenting on the initiative, B Kalyan Chakravarthy, said: “Under the visionary leadership of chief minister Himanta Biswa Sarma, the Assam government is taking significant steps to enhance milk production and strengthen the dairy sector. Initiatives like the prefabricated milk booths by Purabi Dairy not only support these goals but also bring fresh, high-quality dairy products closer to the people. These booths are an excellent example of how modern infrastructure can promote both employment and a healthier lifestyle.”
Purabi Dairy is working to transform the dairy sector with initiatives across the entire value chain – from setting up village level cooperatives to strengthening distribution across all markets in Assam. Introduction of prefabricated milk booths at various locations under APART Project was a strategic initiative to improve availability of Purabi milk and milk products and also presenting a unique business opportunity for aspiring entrepreneurs.
In the initial phase, multiple milk booths are being established in Guwahati, offering a wide range of dairy products to consumers. These booths were successfully installed at strategic locations like Gauhati Medical College & Hospital (GMCH), opposite Assam State Zoo and Botanical Garden, and Indian Oil petrol pump at Khanapara. The dairy cooperative also opened two Purabi Parlours at Purabi Dairy premises in Panjabari and at the Purabi premises in Changsari, opposite AIIMS.
These booths feature Purabi’s entire product range, including various types of pouch milk (toned, standard, and full cream), curds, falvoured milk, lassi, ice-cream, fresh cream, ghee, and honey. Additionally, consumers can explore select products from the Mother Dairy basket, such as butter, cheese, milkshakes, masala chaas, canned sweets etc.
You can now read the most important #news on #eDairyNews #Whatsapp channels!!!
🇮🇳 eDairy News ÍNDIA: https://whatsapp.com/channel/0029VaPidCcGpLHImBQk6x1F
