The company’s initiative will focus on educating farmers across various regions about the critical importance of animal welfare. By providing training and resources, the company aims to promote best practices in cattle management, ensuring that animals are treated with care and respect throughout their lives.

Ravin Saluja, director at Sterling Agro Industries Ltd., said, “Farmers are the backbone of our supply chain. We believe that by empowering them with knowledge and tools, we can collectively enhance the health and productivity of our cattle, leading to better outcomes for everyone involved, from the farmers to the end consumers.”

The health of dairy cattle directly influences the quality and quantity of milk produced. A stressed or unhealthy cow is less likely to produce milk efficiently, which can have significant economic implications for farmers. By focusing on animal welfare, Nova Dairy aims to create a more resilient and productive supply chain.