Convincing farmers to join was the first major hurdle. After securing a single supplier, word of higher prices and reliable payments spread quickly. Today, the initiative works with more than 50 farmers, 38 of them women, with over 150 more on a waiting list, illustrating strong grassroots demand for fair-pricing dairy models.

For many women suppliers, the extra income has had tangible impact: covering education expenses, purchasing additional livestock, upgrading household assets, and securing more stable financial footing. The program also includes cattle health support and training sessions with BAIF to improve nutrition and preventive care, enhancing herds’ overall productivity.

Beyond pricing, The Farming Buddha emphasizes supply chain transparency. Using IoT-enabled traceability, milk is tested at every hand-off and consumers receive daily quality reports. This system aims to eliminate traditional adulteration risks and strengthen trust between urban subscribers and rural producers in an increasingly opaque dairy market.