Early heatwave and new product push fuel big gains in ice creams, curd and dairy drinks.
Seasonal demand tailwinds: As temperatures begin rising ahead of the 2026 Indian summer, Mother Dairy says it expects a ~30 % increase in sales across its core summer-oriented dairy categories — notably ice creams, curd and dairy beverages. This projection reflects seasonal consumption patterns where warmer weather historically drives higher demand for chilled and refreshing dairy products.
Capacity and supply readiness: In anticipation of the heat-driven demand bump, the subsidiary of the National Dairy Development Board (NDDB) has bolstered its production capacity and cold-chain infrastructure, positioning itself to manage the surge without supply disruptions. Early asset mobilization and logistics support are key elements in the company’s readiness plan.
Innovation and product breadth: Mother Dairy is leaning on innovation and product localization as strategic differentiators. It plans to roll out roughly 30 new summer products — spanning 2-in-1 Matka and tub formats, premium cups and cones, local favorites such as Jamun yoghurt and Shrikhand, and a new range of low-calorie ice creams — to capture broader consumer segments.
Marketing and engagement: To drive consumer awareness and relevance throughout the season, the brand has activated a summer marketing campaign tied to major events like the ICC Men’s T20 World Cup and plans continued engagement across markets. This blended promotion strategy aims to reinforce the brand’s presence as demand peaks.
Sector implications: Industry observers see this projected growth as not just a reflection of weather-linked consumption patterns but also intensified competition in India’s expanding dairy sector, where demand for value-added, ready-to-consume dairy beverages and indulgent treats is rising alongside changing lifestyles and preferences.
Source: CNBC-TV18 via syndicated PTI reporting – https://www.cnbctv18.com/business/rising-temperatures-to-boost-mother-dairy-sales-by-30-pc-across-key-categories-19853121.htm
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