Amid the cola wars, Mother Dairy’s witty social media post garnered attention online. The post brands milk as a drink for a lifetime, taking an apparent jibe at Coca-Cola’s ‘Halftime’, and Pepsi’s ‘Anytime’.
- Mother Dairy joined the cola wars with a witty milk ad
- Ad contrasted Cola 1 ‘Haftime’, Cola 2 ‘Anytime’, and Milk ‘Lifetime’
- The dairy giant branded milk as a timeless choice over colas
The cola wars just got an unexpected twist as Mother Dairy shared a witty post capitalising on the recent clash between Pepsi and Coca-Cola.
As Coca-Cola’s ‘Haftime’ and Pepsi’s ‘Anytime’ ad campaigns made headlines last week, the dairy giants chimed in with a witty social media post. Because why settle for just halftime or anytime when it’s a lifetime with milk?
In a clever response, Mother Dairy’s new advertisement, shared in a post on Instagram, featured three glasses with words written: Cola 1 – Haftime, Cola 2 – Anytime, Milk – Lifetime.
The brand subtly reminded consumers that while sodas come and go, milk remains a timeless choice for people of all ages.
Take a look at the post here:
This clever social media post by Mother Dairy comes after Pepsi’s recent campaign ‘Anytime is Pepsi Time’ took on Coca-Cola’s ‘Halftime’ campaign for the Champions Trophy 2025. The step reminded social media users of Pepsi’s legendary 1996 “Nothing Official About It” campaign, which had taken a dig at Coca-Cola’s official Cricket World Cup sponsorship.
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