Titled ‘Bottoms Up…India Says Cheers to Milk’ the comprehensive study covering consumer responses from Delhi, Lucknow, Mumbai, Pune, Hyderabad, Chennai, Bengaluru, and Kolkata, provides valuable insights into evolving consumer preferences and industry trends. Beyond quality considerations, the report highlights shifting consumer awareness and expectations in the dairy sector, serving as a crucial resource for industry stakeholders and policymakers.

Bhupendra Suri, CEO, Godrej Jersey, said, “During the survey we found that consumers milk purchasing, and consumption preference is dependent on hygienic sourcing and processing coupled with packaging and assurance of no adulteration. Hence on the National Milk Day, this data serves as a reminder that the principles of the White Revolution – quality, transparency, and consumer trust – remain as relevant today as they were first championed.”

The survey found that hygiene was a key factor while purchasing the milk for the consumers based out of Pune and Chennai (31% each) followed by Bangalore (30%) and Hyderabad (28%). When it came to un-adulteration of milk as an important aspect for purchase, consumers from Mumbai and Pune (33% each) followed by Bangalore (29%) and Delhi (28%). Type of packaging was given the least priority while making the purchase of milk across the cities.