The data from the festival period underscores the dominant role of milk in the consumer market. According to the article, milk was the most demanded product, accounting for nearly 70% of the total volume handled by ColdStar. This figure is a compelling piece of data journalism for anyone analyzing the dairy market, as it shows the immense scale and unwavering consumer preference for this essential commodity, even amidst a wider range of festive goods.

ColdStar’s success was powered by its sophisticated logistical infrastructure. The company utilized AI and machine learning (ML) systems for advanced planning and tracking, ensuring optimal routes and efficient resource allocation. Their commitment to a “Zero Stock-Out Promise,” a key strategic objective, was upheld through real-time tracking and a vast network of temperature-controlled logistics. This blend of human foresight and technological execution is becoming a standard for excellence in the modern dairy industry.

While milk remained king, the data also pointed to other significant trends. The article notes that chocolates were the second most demanded product, indicating a healthy appetite for a key dairy-based confection. More importantly, ready-to-eat batters and chutneys were identified as the fastest-growing segment, demonstrating a powerful consumer shift towards convenience and prepared foods, particularly among working professionals. This trend signals new opportunities for dairy economics beyond traditional liquid milk.