The court’s findings were unequivocal: ‘MILNNA’ was found to have flagrantly copied Milma’s registered trademark and distinct packaging. The deliberate imitation was clearly aimed at capitalizing on Milma’s long-established reputation and consumer trust, highlighting a predatory business practice in the competitive dairy market. Such infringements undermine fair competition and can confuse consumers.

As a direct consequence of the blatant trademark violation, the court issued a perpetual injunction. This legal order permanently prohibits ‘MILNNA’ from using the deceptive mark and any similar packaging that could mislead the public. This decisive action safeguards Milma’s brand identity and ensures market clarity for dairy products in the region.

Beyond the injunction, the court went further, directing ‘MILNNA’ to pay a substantial sum of ₹1 crore (approximately $120,000 USD) in damages to Milma. This significant financial penalty, coupled with interest and court costs, underscores the gravity of trademark infringement and the judiciary’s commitment to upholding brand protection rights. This compensation serves as a deterrent against future attempts at intellectual property theft.