
Nandini brand expands into probiotics, premium ghee and everyday dairy to meet evolving demand.
The Karnataka Milk Federation (KMF) has launched a broad suite of value-added dairy products under its flagship Nandini brand, aiming to drive revenue growth and market expansion by aligning with evolving consumer preferences for health, convenience and nutrition. This strategic diversification reflects KMF’s efforts to move beyond commodity milk sales into higher-margin, branded dairy segments that resonate with urban and health-conscious buyers.
Unveiled by the Chief Minister of Karnataka, the expanded portfolio includes fortified and ready-to-consume offerings such as Curd Probiotic Mango Lassi, Strawberry Lassi and probiotic curds, designed for everyday consumption with enhanced gut-health benefits. These additions target consumers seeking functional dairy products that combine nutrition with convenience, a trend increasingly evident across India’s large dairy market.
KMF’s Protein & Health category introduces items like N-Pro Milk and probiotic beverages, aimed at fitness-focused adults and growing children. In the dairy and cooking segment, the federation is adding medium-fat paneer and dairy whitener, while premium products such as GoodLife High Aroma Ghee and Nandini Pure Ghee now feature QR codes for authenticity, underscoring quality and traceability — a key concern for modern consumers.
The federation also retained budget-friendly staples such as Nandini Cow Milk and Curd, ensuring its expanded lineup spans both mass-market and premium niches. By broadening its offerings, KMF is positioning itself to capture a larger share of the rapidly growing value-added dairy segment, which is a key driver of revenue growth in India’s dairy sector — a trend mirrored globally where functional and fortified dairy products are outperforming traditional liquid milk sales.
For dairy producers and processors watching the sector, KMF’s move illustrates how cooperatives can unlock new revenue streams and support farmer incomes by shifting volume into value-added segments. The federation’s approach also highlights the broader structural evolution in dairy markets, where branded functional nutrition products are becoming central to competitive strategy and long-term profitability.
Source: FNB News – KMF drives revenue growth and market expansion through value-added dairy product launch
https://www.fnbnews.com/Top-News/kmf-drives-revenue-growth-and-market-expansion-through-valueadded-dairy-product-launch-85904
You can now read the most important #news on #eDairyNews #Whatsapp channels!!!
🇮🇳 eDairy News ÍNDIA: https://whatsapp.com/channel/0029VaPidCcGpLHImBQk6x1F






