KisanKonnect, a D2C (direct-to-consumer) brand in fresh commerce, has raised $4.5 million in a Series A funding round led by Mistry Ventures.
The round also saw significant participation from Times Group’s Brand Capital, VC-Grid, Vishwang Desai and prominent family offices. The startup also received investment from Celebrity investor and Ace fitness icon Shilpa Shetty.
Boasting a network of over 5,000 farmers
Since its inception in 2020, KisanKonnect has transformed the traditional agricultural trade by establishing a robust, tech-enabled supply chain for its vertically integrated business. The startup has built a network of over 5,000 farmers, promoting sustainable farming practices and regenerative agricultural methods.
Its fresh produce, which includes fruits, vegetables, and dairy products, is distributed through an exclusive mobile app and a growing network of ‘KisanKonnect Farm Stores’ in Mumbai and Pune.
“Our D2C model, combined with a highly specialized, tech-enabled, and temperature-controlled supply chain, not only meets this demand but also offers complete traceability for consumers. This approach has earned Kisankonnect the trust of our markets, making us the preferred brand for fresh produce,” Nirmal added.
In addition to fresh produce, KisanKonnect’s premium dairy products—made from antibiotic-free and hormone-free milk sourced directly from dairy farmers—are gaining popularity.
Leveraging deep supply chain expertise
Firoz Mistry of Mistry Ventures said, “There is immense potential in the agriculture landscape in India. With exceptional supply chain expertise and a deep understanding of the agriculture ecosystem, KisanKonnect is creating a robust and sustainable bridge between the needs of the customer and those of the farmer. They are able to support and provide security to farmers, in terms of advice during the growth process and comfort in procurement. Their well thought out supply chain enables delivery of high-quality fresh produce to the customers table typically within 12 – 48 hours of harvest.”
Scaling fast with quick-commerce initiatives and AI
According to Nidhi Nirmal, Co-founder and Chief Business Officer of KisanKonnect, the startup introduced its 48-hour delivery model four years ago and is now delivering within 4-6 hours across Mumbai and Pune.
“Our recent pilot for 30-minute delivery has been highly appreciated by consumers seeking convenience without compromising on quality and variety. This capability positions Kisankonnect as a major player in the fast-growing quick-commerce space, enabling us to reach a broader consumer base while empowering farmers to actively participate in this growth,” Nirmal added.
