Kerala's Milma dairy brand expands globally, shipping products to the Gulf and eyeing US and Maldives markets next.
Kerala's Milma Goes Global Gulf Conquered, US & Maldives Next

Indian Dairy Giant Embarks on Ambitious International Expansion Drive.

Milma, the leading dairy brand from Kerala, India, has officially commenced its ambitious global expansion strategy, marking a significant milestone in its journey. The cooperative recently dispatched over three tonnes of its diverse dairy products to various countries across the Gulf region. This strategic entry into the Middle Eastern market is facilitated by a crucial Memorandum of Understanding (MoU) with the prominent Lulu Group, which will directly oversee the distribution of Milma’s product range through its extensive retail network, signaling a major push in dairy exports.

The initial consignment of Milma products sent to the Gulf was comprehensive, showcasing the brand’s versatility. It included a variety of value-added items tailored for international palates, such as paneer butter masala, instant pulisseri mix, and ready-to-drink palada payasam. Additionally, popular staples like flavored milk, clarified butter (ghee), and instant milk powder were part of the first shipment. This diversified product offering aims to capture a broad segment of the expatriate and local consumer base in the region.

Building on its success in the Gulf, Milma is also setting its sights on further international growth, with immediate plans to enter the Maldivian market. An initial order for long-life milk has been placed, and the company is strategically working on customizing special milk flavors specifically designed to appeal to the unique preferences of the Maldivian consumer base. This adaptive approach highlights Milma’s commitment to localized market penetration and product development in international dairy trade.

The ambitious expansion into the American market is also well underway, with Milma actively engaged in the rigorous process of meeting stringent quality parameters for over 18 different products. These include key offerings such as ghee and palada payasam mix. To support this significant international push, Milma has embraced advanced processing and packaging technologies. New state-of-the-art plants, like the one recently established in Moorkanad, Malappuram district, are playing a pivotal role in boosting the production of clarified ghee and milk powder specifically for international shipping.

For the international dairy community and agribusiness analysts, Milma’s strategic global foray is a compelling case study of a regional dairy cooperative scaling up its operations and seizing international opportunities. This expansion not only signifies growth for Milma but also reflects the increasing global competitiveness of Indian dairy products. Its success will undoubtedly influence future dairy export strategies from other developing nations and shape global dairy economics.

Source: The New Indian Express: Kerala’s dairy giant Milma reaches Gulf shores, eyes US and Maldives

You can now read the most important #news on #eDairyNews #Whatsapp channels!!!

🇮🇳 eDairy News ÍNDIA: https://whatsapp.com/channel/0029VaPidCcGpLHImBQk6x1F

You may be interested in

Related
notes

BUY & SELL DAIRY PRODUCTOS IN

Featured

Join to

Most Read