After 11 years of research, a former wealth manager launches a precision dairy platform to uplift India’s 80 million smallholders.
In the world’s largest milk-producing nation, India’s fragmented dairy sector has long struggled with low margins and limited access to technology despite supplying more than a billion liters of milk daily. Against this backdrop, Manish Jain, a former wealth manager, spent **11 years researching dairy operations before founding GormalOne and its precision agriculture platform NITARA to support India’s estimated 80 million dairy farmers with data-driven tools.
Jain’s journey from finance to dairy began in 2006 after investing in a major dairy and witnessing firsthand the sector’s challenges and opportunities. Over more than a decade of field observation, he saw how improvements in genetics, cattle nutrition and farm management could transform livelihoods, prompting his vision to scale such benefits digitally across India’s vast dairy economy.
Early iterations of the platform struggled because asking farmers to manually enter daily data proved unrealistic. The GormalOne team pivoted, designing NITARA to gather data across the entire dairy ecosystem — vets, para-vets, animal health techs, feed suppliers and processors — so that information is captured once but shared across stakeholders.
A standout innovation in NITARA is its use of AI-driven image recognition to read detailed genetic codes on cattle insemination straws from photos, automatically tracking bull identity, location and outcomes. From there, the system generates tailored nutrition plans, pregnancy tracking, calving schedules and management alerts, reducing the need for complex manual inputs by farmers.
Beyond insemination tracking, the platform incorporates genetics recommendations, early-disease diagnostics from milk analysis, and a multilingual AI assistant (Gauguru) that supports farmers in their own language. With multiple apps tailored for farmers, vets and larger enterprises, GormalOne has moved toward monetization while keeping basic access free, positioning NITARA as a potential game-changer in dairy productivity, animal health and income outcomes.
Source: Startup Pedia — https://startuppedia.in/startup-stories/this-ex-wealth-manager-spent-11-years-researching-dairy-built-gormalone-a-mumbai-based-dairy-tech-platform-for-indias-8-crore-farmers-10930972
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