Under the framework of this transformative scheme, dairy units comprising 25 milch animals will be established, with each unit estimated to cost up to Rs 42 lakh. The program is inclusive, open to eligible livestock rearers from all communities residing in Madhya Pradesh. Key eligibility criteria include being at least 21 years old and having successfully completed mandatory dairy farming training, ensuring that beneficiaries possess the foundational knowledge required for successful farm operation.

The financial incentives are structured to provide substantial support: Scheduled Caste (SC) and Scheduled Tribe (ST) beneficiaries qualify for a generous 33% subsidy on the project cost, while other categories receive a 25% subsidy. This subsidy is provided as a lump sum after a three-year lock-in period from the initial loan disbursement, with the unique advantage of no interest being charged on the subsidy amount itself. This innovative financial model aims to maximize farmer benefit and encourage long-term commitment to dairy production.

To ensure effective implementation and sustainable growth, applicants must apply online and possess a minimum of 3.50 acres of agricultural land per dairy unit. Preference in the selection process is given to those farmers already actively supplying milk to registered milk unions and beneficiaries located on existing or newly established milk collection routes. Loans are disbursed in four installments on a “first come, first served” basis, emphasizing efficiency and equitable access.