The decision to launch Dairy Queen in India comes as Devyani International seeks to broaden its diverse brand portfolio. This expansion is part of a larger strategy to enhance market reach and capture new consumer segments within India’s dynamic food and beverage industry. It also reflects the company’s continuous efforts to adapt and grow amidst the evolving preferences of Indian consumers for international culinary experiences.

Despite a recent widening of its net loss for the fourth quarter of fiscal year 2025 (Q4FY25), Devyani International demonstrated resilience with a notable 16 percent increase in its revenue during the same period. This revenue growth, coupled with the strategic acquisition of new international brand partnerships, signals a proactive approach by the company to reinforce its market position and diversify its income streams.

Dairy Queen, renowned globally for its soft-serve ice cream, Blizzards, and a range of fast-food items, is a subsidiary of Berkshire Hathaway, the conglomerate led by legendary investor Warren Buffett. Its entry into India, facilitated by an established local operator, underscores the immense potential recognized by global brands in India’s vast consumer base and its rapidly growing appetite for international dessert and QSR options.