The success was not limited to a single day. The article notes that over the six-day period leading up to the festival’s peak, Milma’s sales were consistently robust, moving a total of 1,19,58,751 liters of milk and 14,58,278 kilograms of curd. These figures represent an average growth of 5% compared to the previous year’s festive season. This sustained performance demonstrates the cooperative’s ability to scale operations and meet a predictable surge in consumer demand over an extended period.

In addition to milk and curd, other products in the dairy supply chain also performed exceptionally well. The report highlights a significant jump in ghee sales, with a total of 863.92 tons sold in August alone, up from 663.74 tons during the same period last year. This strong growth shows that consumers are increasingly purchasing a diverse range of value-added products, adding another layer of profitability to the festive season’s success.

The record-breaking numbers are also a result of smart strategic partnerships. Milma’s Chairman, KS Mani, confirmed that the cooperative partnered with Supplyco, a state-owned enterprise, to distribute a staggering 600,000 kits containing ghee. This collaboration helped ensure that a key dairy product reached a wide consumer base, while also driving sales of other value-added items like ready-to-drink payasam kits, demonstrating a successful multi-channel sales approach.