Dairy and dairy products maker Hatsun Agro Products has drawn up plans to boost overseas presence of its popular ice- cream range of products, the company said on Wednesday. Hatsun Agro Products retails a host of products including milk under popular brand Arokya, chocolates, cakes and and ice creams under ‘Ibaco’ brand among many others. “Ibaco has gone on to become one of the most beloved ice cream brands.

Overwhelming positive customer feedback has led to the launch of many parlours, new product offerings and exciting flavours.” the company said in its latest annual report. The brand would keep offering new product experiences for customers to look forward to, the company said. According to the report, the ice cream market in India was valued at Rs 194.1 billion 2022. “Experts expect the ice cream market in India to exhibit a CAGR of 17.5 per cent during 2023-28.” During the year, the company said it introduced the Arun Ice creams range into new export markets — Singapore and Maldives.

“With the initial response from consumers being mostly positive, the company is now looking to expand distribution and improve its product range. Arun Ice-creams aims to fortify its position in Seychelles through increased marketing efforts,” it said. On exploring overseas markets, the company said, “new markets are looking to be tapped in the United States, African and Gulf regions”.