Hamdard Foods India enters the flavoured milk segment with ‘Hamdard Asli Milkshakes’ in Chocolate, Strawberry, Mango, and Vanilla.
Hamdard Foods India, known for its legacy brand RoohAfza, has launched Hamdard Asli Milkshakes, marking its entry into the ready-to-drink (RTD) flavoured milk segment. The new range includes Chocolate, Strawberry, Mango, and Vanilla in 180ml packs, positioned as a thick, creamy, and preservative-free option for kids and young consumers.
The milkshakes, produced at Hamdard’s Aurangabad facility, are available in general and modern trade stores, e-commerce platforms, and the brand’s D2C website. “At Hamdard, we understand the importance of growing demand of ready to drink format and providing customers with a tasty yet high quality beverage option. Our new range of Hamdard Asli Milkshakes is a testament to this belief, offering a deliciously thick and creamy drink that kids will love, while parents can be assured of its quality benefits. It’s the perfect companion for children after school or during playtime, ensuring they get the goodness of milk in a fun and tasty way,” Hamid Ahmed, CEO of Hamdard Foods India, said.
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