FMCG companies adjust factory schedules, push higher stocks and extend credit to distributors in conflict-affected states while ensuring staff safety and compliance.
FMCG firms ensure uninterrupted supply, tweak shifts near border areas
Consumer firms having sales teams near the Pakistan border have asked them to strictly adhere to the government’s advisory.

FMCG companies adjust factory schedules, push higher stocks and extend credit to distributors in conflict-affected states while ensuring staff safety and compliance.

Fast-moving consumer goods (FMCG) companies have reduced shift timings at their manufacturing units, are pushing additional stocks and ensuring that their employees stay safe during the cross-border conflict between India and Pakistan.

Some have offered higher credit to their supply chain to make sure that supplies don’t run out, especially in border states like Jammu & Kashmir (J&K), Punjab and Rajasthan.

Consumer firms having sales teams near the Pakistan border have asked them to strictly adhere to the government’s advisory.

Angshu Mallick, managing director (MD) and chief executive officer (CEO) at AWL Agri Business, told Business Standard that, “We have a basmati rice processing factory in Ferozpur (Punjab) and have made sure that we run night shifts at the unit. Our staff members also stay close by. Packing has been a bit slow, but we have enough basmati rice stocks.

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