The financial pressure on these producers is a major concern for the agribusiness community. Mahalingam from the local milk producers association stated that the low prices are making it impossible for farmers who took out loans to purchase milch cows to repay their debts on time. This economic hardship highlights a critical issue in dairy economics—when farmgate prices fail to keep pace with production costs, the viability of small-scale dairy farming is put at risk.

In a bold proposal, the protesting farmers suggested a creative solution to the government. They believe that a policy decision to increase milk prices is a matter of priority, and they even proposed a way to offset the cost. They suggested that the government could raise liquor prices to help compensate for the increased costs, a comparison that underscores their frustration and belief that their livelihood is being undervalued.

The farmers also issued a powerful political ultimatum. A leader of the protest stated that milk producers would not hesitate to cast their votes for any political party that commits to fixing the price of cow milk at Rs 60 per litre and buffalo milk at Rs 90 per litre. This move highlights the political clout and collective action of farmers in the region and puts pressure on local and state governments to address their concerns ahead of future elections.