The Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG conglomerate, has announced Atom Network as the creative partner for the dairy business.

DS Group is poised to enter a phase in the dairy industry with its brands, Ksheer and Ovino and the mandate includes creative duties for these brands, focusing on ideas and experiences that will accelerate its position in the market, the company stated in a press release. Atom Network was awarded the business after a competitive pitch process, it added.

Welcoming the new agency on board, Rajeev Jain, senior vice president, corporate marketing at DS Group said, “Atom Network addressed the objective with its strategy and creativity, pairing an industry outlook with local cultural relevance, which is critical to our markets. We are excited to begin working together.”