The core of GoMini’s business model lies in empowering individual farming families, who each receive five cows along with essential support, including feed and capital assistance. A key innovation is the adoption program, which allows urban families to “own” a cow through a financial investment. This investment covers the costs of the animal, its shelter, feed, and insurance for the initial two years, effectively linking urban capital directly to the upkeep and preservation of rural livestock.

The financial arrangement for the milk output and cow maintenance is managed via smart contracts, ensuring transparency and automatic distribution of profits. Under this structure, the participating farmers receive the largest share at 55%, while the “guardian families” (the urban investors) receive 25%. GoMini itself retains 10% for its operational model, with the remaining profit allocated to a charity dedicated to abandoned and injured cows, reinforcing the startup’s commitment to both commercial and ethical viability.

GoMini’s focus on the rural dairy ecosystem exists alongside the growing consumer trend toward natural wellness, which is being addressed by companies like Planet Herbs Lifesciences. Having initiated a strategic shift in 2021 under Director Sargam Dhawan Bhayana, this Dehradun-based firm operates a hybrid model, catering to both consumers and pharmaceutical companies. Planet Herbs successfully merges Ayurveda with modern science to produce a range of nutraceutical products.